The challenge
Babaturc, a premium Turkish restaurant in Casablanca, wanted to stand out in a crowded international dining market.
Its authentic cuisine was not receiving the visibility it deserved among a young, connected audience.
3× ROIIN 90 DAYS
“I moved all our influencer marketing to Foodie, and THE RESULTS HAVE BEEN EXCEPTIONAL!”
- 320%INCREASE IN TRAFFIC
- 1.2MVIEWS ACROSS SOCIAL MEDIA
- 125NEW FOLLOWERS
The solution
We ran a campaign with eight verified food creators, combining filmed restaurant visits, interactive Instagram Stories, and TikTok videos featuring the preparation of signature dishes.
Each creator produced authentic UGC aligned with Babaturc’s premium identity.
What guides our collaborations at Foodie
Authentic experiences
Highlight the food and atmosphere that make each restaurant distinct.
Local relevance
Connect each restaurant with creators whose content and audiences fit its local community.
Clear coordination
Set out the brief, visit, and expected posts so everyone understands their role.
The results
In four weeks, Babaturc increased restaurant traffic by 320% and generated 1.2 million combined social views.
Its Instagram account gained 8,500 qualified followers, and overall campaign ROI reached 12× the initial investment.